e-Bay Hot in a Cool Market ?

Greg Carter, NBC Interview

Greg Carter, NBC Interview

In a tight economy and looking for ways for “guerilla marketing” tactics, here’s one I used a few years back when the economy was in similar straits as it is today. Yes, e-Bay. I’ve launched an entire new product division just through a test on ebay that proved hugely profitable.

I listed 10 products, they sold, so I listed 60,000 more. They’re still selling today on the company’s main site, primarily from traffic that leaves the ebay site “About Me” page. Go to ebay Stores and do a search on PlcCenter. Look for the obvious link to the the About Me page on the main store page. All the links in the About Me paragraph reviewing our products take you directly to the our main site.

Ebay won’t advertise the fact  that you can have as many links to your About Me page on your main store page, and in turn, have as many links to your main site in your About Me page. Still not convinced of the traffic you can get?

Check out the tour I gave NBC cameras when we topped the nation in transactions on ebay during 2007-2008.

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About Greg Carter
I am a B2B marketing professional focused on creating new sales opportunities by collaborating with sales teams and IT groups to deliver increased visibility in the marketplace with measurable results. I embrace emerging technologies as well as traditional media outreach for a complete sales and marketing mix.

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