About Me

eMarketing Association Membership

Contact me: netmarketing@comcast.net   >> Net Marketing Inc. Services <<

I got my start in internet sales and marketing 10 years ago as a Marketing Manager when I had an opportunity to pioneer the online marketing for a a modest $9 million company with a small sales and service staff. At the time I used traditional marketing tools — direct mail, print ads, catalogs, sales collateral to spread the word.  (by the way, word of mouth is still the killer app).

I was a reluctant hero when I showed the CEO how we could get to the top engine rankings in minutes using pay-per-click for a quick infusion of leads. After getting PPC management in place, I got to work learning about organic search. It took about six years to grow to a thriving $40 million global industrial sales organization with an e-commerce call center, service department, and outside sales team.  I was thrilled with this experience to bridge IT and marketing teams with “tech-marketing”. Eventually I trained some of the IT folks in this new marketing side so we could work together building a site that dominated the search engines at that time and the company still enjoys excellent ranking today for a majority of its products. Today the call center simply takes orders as fast as possible and makes very few outbound calls to get business.

Breaking it down…

Search Engine Marketing: I planned and managed 25 Google AdWords campaigns and Yahoo Search Marketing with 75,000 key phrases. One of the keys to my success is that I didn’t just present a lot of numbers and charts so the stakeholders could ask “so what”. Yes, I gave some analysis followed by actionable insights. Why were they abandoning our cart !! Well look here, since we added all those terms and conditions early in the checkout … you get the idea.

Search Engine Optimization: Cross-trained IT members in search engine optimization techniques to get products indexed on major search engine natural listings. Developed and generated over 75,000 web landing pages containing product details for superior indexing on search engines. Ontimized content based on analytics for improved Google Page Rank.

Web Analytics: Segment and test email, search engine marketing, and affiliate marketing campaigns to recommend action items for web-based initiatives. My analyses showed that partnerships I established increased traffic from Referring Sites by 40%. Partnership traffic and now comprises 9% of total site traffic and growing.

Web Design and Programming: Designed, programmed product search features on company website, PlcCenter.com, using SQL Server, Visual Studio (ASP.NET), and html editing software. Managed 3 graphic designers.

Database Administration: Manage database of 2.5 million products advertised on company and affiliate websites. Direct a team of 5 data support persons for this project.  Maintain database that automates fulfillment of direct mail and email campaigns.

Corporate Communications: Developed and managed marketing database used by marketing support personnel to generate customer mailing lists and provide fulfillment lists to direct mail processing center. Provided sales lead reports to account managers for Customer Relationship Management. Directed graphic designers creating online and offline content. Strong writing skills and an education in marketing communications enables me to see that the company’s online message mirrors offline branding.

Some of my prior assignments include being marketing manager for Acrodyne Industries, leading the company’s branding of its digital broadcasting products. Greg got his start in marketing communications graduating from NATO’s Defense Information School as a U.S. Navy Journalist.

Drop me a line: netmarketing@comcast.net

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