email marketing success

Your situation may be different, but here’s what is working for me.

Master the basics of a database program that can tie into the backend of your company’s data server. In my case, this is SQL server.

Once I create an ODBC connection to SQL tables, I’m golden. OK, now its time to create the content. I use an html editor to write the content and make a “call” to images located on our web server. Usually the campaign ties into what’s out there anyway.

Pictured: email using website html pushes the site to the prospect. Note the search box near the top. The search button tells the user what to enter and will take them directly to the product’s detail checkout page. Make it easy to buy and watch conversions increase !

Above is the easy part. Anybody can send out thousands of emails. But what are you getting for your time and energy. Any sales? I tag all links with Google Analytics code snippets that post back from my website to Analytics. Whatever my set goals are, a sale, filling out a form, or just a home page visit, I can measure results

Perhaps most importantly for my company’s e-commerce site, I hacked a bit of code to create a search form that is built right into the email. Customers can type a search term directly into the email and be taken to the product detail page. By the way, for all you Affiliate marketers out there, the same code can be given to your publishers for them to easily put the same search form on their sites.

Lastly, schedule small variations of the same message into your software’s calendar (it better have a scheduler). Change the colors, and slightly modify the text and see your response rates soar! Remember, tell them once, they’ll soon forget; tell them twice they might remember; tell them three times, they won’t forget for a long time.