eMarketing Association Membership
Contact me: firstname.lastname@example.org >> Net Marketing Inc. Services <<
I got my start in internet sales and marketing 13 years ago when I had an opportunity to pioneer the online marketing for a a modest $9 million company with a small sales and service staff. At the time I used traditional marketing tools — direct mail, print ads, catalogs, sales collateral to spread the word. (by the way, word of mouth is still the killer app).
I was a reluctant hero when I showed the CEO how we could get to the top engine rankings in minutes using pay-per-click for a quick infusion of leads. After getting PPC management in place, I got to work learning about organic search. It took 6 years to grow to a thriving $40 million global industrial sales organization with an e-commerce call center, service department, and outside sales team. I was thrilled with this experience to bridge IT and marketing teams with “tech-marketing”. Eventually I trained some of the IT folks in this new marketing side so we could work together building a site that dominated the search engines at that time and the company still enjoys excellent ranking today for a majority of its products. Today the call center simply takes orders as fast as possible and makes very few outbound calls to get business.
Breaking it down… Read more of this post